Digitally Minded launches e-commerce marketing calculator

We’ve released an ecommerce marketing calculator that helps store owners identify gaps in their marketing media planning.

Intelligent marketing spend is not just focused on acquiring new customers. E-commerce owners need to:

• Acquire customers through paid advertising (and other advertising methods)
• Compound their traffic through owned and earned media
• Retain current customers with email in order for them to re-purchase
• Convert existing website visitors more efficiently
• Brand market their store in order to build affinity and authority

Here’s how our ecommerce marketing calculator works:

• Enter your store revenue, average order value and gross margin
• Set how often your customers buy, the age of your store and your growth ambitions (from the pre-selected boxes)
• Enter what you spend now on marketing in the various different categories of acquisition, owned content, retention, conversion and brand efforts.

Once you’ve provided this information you’ll receive the following insights:

• A recommended monthly marketing budget
• A new blended customer acquisition target
• Visibility around where your marketing budget is being spent. This is arguably the most important part of this tool and provides you with a visual reference.
• Gaps in your marketing approach based on the information provided.

“Knowing if you’re too dependent on paid acquisition, under invested in conversion, retention or brand advertising will help to re-guide your marketing efforts.”

You can access the calculator here. None of the information you enter is stored on the website and is for your planning use only.

The use of our ecommerce marketing calculator is completely free.