About
The story
About Digitally Minded.
A specialist PPC consultancy built by a practitioner - here's why it exists and how it works.
01 / The story
Why Digitally Minded was started.
The world is more digital, connected, and online than ever before.
For the first time in history, global ad spend is set to exceed $1 trillion annually - 75% of it going to digital.
Platforms like Google, YouTube, Meta, and soon AI-driven channels dominate where your customers spend their time - whether it's a quick product search, watching a video, commenting on Facebook, or asking questions to AI.
The problem:
"Advertising on these self-service platforms is a lot like doing your taxes. Sure, you can do it yourself ... but should you?"
Digitally Minded exists so that owners and marketing teams don't have to figure these platforms out alone - or pay for that learning curve with their own budgets.
02 / Principles
What I believe in.
- aResearch first. Understanding your ideal customer profile, your strengths and the messages that resonate.
- bSmart media planning. Using your resources strategically, aligned with your business goals.
- cPerformance with transparency. Campaigns that are results driven, with clear pricing.
03 / Different
What makes us unique
Lean and specialist.
Direct access to talent without layers of account managers or fees.
Built for focus.
Paid media is what we do.
Independent perspective.
We can work alongside your existing agency, in-house team or independently.
Transparent.
We believe you should own your digital infrastructure, data & results.
04 / The founder
Passion for business results through PPC.
I'm Raymond Smit, the founder of Digitally Minded. For more than a decade I've worked at the intersection of media buying, demand generation and digital strategy.
- a10+ years media buying experience
- bTrack record of results through own media spend
- cGoogle Ads & marketing certified
Raymond Smit - Founder, paid media consultant
05 / Start
Work with a specialist.
Claim your free PPC audit - worth R5,000 / £250 - and see what a practitioner finds in your account.
No obligation · Fees guaranteed