If your company does any form of paid media marketing or online advertising - having landing pages is crucial for your campaigns.
Benefits of a landing page:
- Higher conversion rates. Users sent to a dedicated landing page consistently convert better than users dropped on a homepage - they see the exact offer the ad promised, with nothing in the way.
- A better user experience. Users who get sent to specific pages and offers have a much better website experience without the risk of getting lost in a website maze.
- A single focused goal for marketers. With a clear call to action, strong offer and focused experience - marketers can better position their products/services to their customers.
Many marketing teams struggle in owning and building webpages by themselves. They often have to wait months for their campaign priorities or work through a long process of design - web development - testing/QA to launch their campaigns.
We therefore recommend that B2C & B2B companies that need inbound marketing take back control and adopt a landing page platform as part of their marketing technology (MarTech).
Benefits of adopting a landing page platform:
- Performance features for marketers - built in A/B testing and event tracking - this helps marketing teams drive more data driven performance from their landing pages.
- Integrations - native integrations with your CRM or through tools such as Zapier.
- Dynamic landing pages - dynamic keyword insertion for landing pages are very valuable to create relevancy for your audience.
- Speed to launch - campaigns can be rapidly launched once landing page templates are configured.
- Built-in security features - this helps marketing teams have peace of mind and is yet another avenue they won’t have to chase down. (Example: natively implement captcha v2 or v3).
Our offer:
Receive a new landing page for your campaign within the next 14 days and have it designed and ready for campaign launch.