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Work out what your store should spend.
Eight facts about your store. In return: a monthly marketing budget worked out from your margins, and a map of where your current spend has gaps that cost you profit.
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01 / Your store
About your store.
Revenue minus product, shipping and payment costs.
02 / Your spend
What you spend now.
Rough monthly figures are fine. Zero is a valid answer - zeros are usually where the story is.
03 / Your budget
What your economics support.
Recommended monthly budget
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Affordable cost per new customer
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04 / Your mix
Where the money goes.
One dot is 5% of budget. Targets shift with store age and repeat behaviour - method below.
05 / The gaps
What the gaps cost you.
Notes / Method
We estimate what a customer is worth over 12 months - average order value, times gross margin, times expected orders for your purchase frequency - then cap acquisition cost at a share of that value set by your ambition: 30% holding steady, up to 55% growing aggressively. The total budget is checked against what stores of your maturity and ambition typically invest (roughly 8-25% of revenue), held lower for thin margins. Target mixes shift with store age and repeat behaviour: young stores legitimately overweight acquisition; established stores that still spend everything on strangers are refilling a leaking bucket. Figures are directional, drawn from patterns across the ecommerce accounts we audit - most accounts, not all. Your numbers deserve a proper look.
06 / Start
See the gaps.
Then close them.
Claim your free profit audit and we'll run these numbers against your actual account - findings, graphs and action items included.
30 minutes. No deck, no obligation - you keep the audit either way.