<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Digitally Minded - Marketing insights</title><description>Paid media and digital marketing insights - real world advice from a PPC agency in South Africa and the UK.</description><link>https://digitallyminded.co</link><item><title>Marketing insights from the trenches</title><link>https://digitallyminded.co/blog/marketing-insights-from-the-trenches</link><guid isPermaLink="true">https://digitallyminded.co/blog/marketing-insights-from-the-trenches</guid><description>A 2 minute read on my marketing industry insights over the past 10 years.</description><pubDate>Mon, 08 Jun 2026 00:00:00 GMT</pubDate><category>industry-opinions</category></item><item><title>The best Google Search alternative for SME&apos;s in 2026</title><link>https://digitallyminded.co/blog/the-best-google-search-alternative-for-sme-s-in-2026</link><guid isPermaLink="true">https://digitallyminded.co/blog/the-best-google-search-alternative-for-sme-s-in-2026</guid><description>Google Ads for years have been synonymous with search campaigns. Search campaigns work really well - however, CPC (cost per click) and cost inflation...</description><pubDate>Mon, 08 Jun 2026 00:00:00 GMT</pubDate><category>ppc</category></item><item><title>What are the best platforms for pay per click ads in South Africa?</title><link>https://digitallyminded.co/blog/what-are-the-best-platforms-for-pay-per-click-ads-in-south-africa</link><guid isPermaLink="true">https://digitallyminded.co/blog/what-are-the-best-platforms-for-pay-per-click-ads-in-south-africa</guid><description>A list of the top PPC platforms in SA backed by user research.</description><pubDate>Wed, 10 Dec 2025 00:00:00 GMT</pubDate><category>ppc</category></item><item><title>Digital marketing automation strategies</title><link>https://digitallyminded.co/blog/digital-marketing-automation-strategies</link><guid isPermaLink="true">https://digitallyminded.co/blog/digital-marketing-automation-strategies</guid><description>Discover effective digital marketing automation strategies to streamline tasks, save time, and enhance your marketing efforts.</description><pubDate>Mon, 17 Nov 2025 00:00:00 GMT</pubDate><category>marketing-automation</category></item><item><title>A marketing to-do list for companies with tiny marketing budgets</title><link>https://digitallyminded.co/blog/a-marketing-to-do-list-for-companies-with-tiny-marketing-budgets</link><guid isPermaLink="true">https://digitallyminded.co/blog/a-marketing-to-do-list-for-companies-with-tiny-marketing-budgets</guid><description>A marketing checklist for small businesses.</description><pubDate>Fri, 14 Nov 2025 00:00:00 GMT</pubDate><category>marketing-strategy</category></item><item><title>Google’s AI overviews are a strategic mistake (opinion)</title><link>https://digitallyminded.co/blog/google-s-ai-overviews-are-a-strategic-mistake-opinion</link><guid isPermaLink="true">https://digitallyminded.co/blog/google-s-ai-overviews-are-a-strategic-mistake-opinion</guid><description>Google&apos;s AI overviews could be a strategic mistake.</description><pubDate>Fri, 14 Nov 2025 00:00:00 GMT</pubDate><category>industry-opinions</category></item><item><title>Is SEO becoming less valuable?</title><link>https://digitallyminded.co/blog/is-seo-becoming-less-valuable</link><guid isPermaLink="true">https://digitallyminded.co/blog/is-seo-becoming-less-valuable</guid><description>A discussion on whether high priced SEO services still make sense.</description><pubDate>Fri, 14 Nov 2025 00:00:00 GMT</pubDate><category>seo</category></item><item><title>Google Ads Optimization score - do you need a 100%?</title><link>https://digitallyminded.co/blog/google-ads-optimization-score-do-you-need-a-100</link><guid isPermaLink="true">https://digitallyminded.co/blog/google-ads-optimization-score-do-you-need-a-100</guid><description>Google Ads optimisation score criteria and advice on using it.</description><pubDate>Mon, 27 Oct 2025 00:00:00 GMT</pubDate><category>ppc</category></item><item><title>The best landing pages for lead generation</title><link>https://digitallyminded.co/blog/the-best-landing-pages-for-lead-generation</link><guid isPermaLink="true">https://digitallyminded.co/blog/the-best-landing-pages-for-lead-generation</guid><description>Successful landing page elements, best practices and recommendations.</description><pubDate>Sun, 26 Oct 2025 00:00:00 GMT</pubDate><category>marketing-strategy</category></item><item><title>PPC as a career in South Africa</title><link>https://digitallyminded.co/blog/ppc-as-a-career-in-south-africa</link><guid isPermaLink="true">https://digitallyminded.co/blog/ppc-as-a-career-in-south-africa</guid><description>So you want to get a start in a career as a PPC marketer?Digital marketing and especially paid media is a demanding career as you’ll have the...</description><pubDate>Thu, 23 Oct 2025 00:00:00 GMT</pubDate><category>ppc</category></item><item><title>Don’t panic when organic traffic declines this year (yet)</title><link>https://digitallyminded.co/blog/organic-traffic-declines</link><guid isPermaLink="true">https://digitallyminded.co/blog/organic-traffic-declines</guid><description>Here&apos;s what to do when you observe a decline in organic traffic.</description><pubDate>Mon, 25 Aug 2025 00:00:00 GMT</pubDate><category>seo</category></item><item><title>How to get more value from paid search</title><link>https://digitallyminded.co/blog/how-to-detect-ad-fraud-in-paid-search</link><guid isPermaLink="true">https://digitallyminded.co/blog/how-to-detect-ad-fraud-in-paid-search</guid><description>Follow these steps to find and cure ad fraud in your Google Ads account.</description><pubDate>Tue, 05 Aug 2025 00:00:00 GMT</pubDate><category>ppc</category></item><item><title>How Google Can Increase Its Revenue</title><link>https://digitallyminded.co/blog/how-google-can-increase-its-revenue</link><guid isPermaLink="true">https://digitallyminded.co/blog/how-google-can-increase-its-revenue</guid><description>Hi Google,I’ve decided to write this post to directly to you, since sometimes the best way to communicate is through a company&apos;s self-interest instead...</description><pubDate>Tue, 22 Jul 2025 00:00:00 GMT</pubDate><category>industry-opinions</category></item><item><title>The fundamentals of Google Search &amp;amp; PPC marketing</title><link>https://digitallyminded.co/blog/what-are-the-fundamentals-of-google-search-ppc-marketing</link><guid isPermaLink="true">https://digitallyminded.co/blog/what-are-the-fundamentals-of-google-search-ppc-marketing</guid><description>The 10 fundamentals of best in class search &amp;amp; PPC marketing.</description><pubDate>Tue, 22 Jul 2025 00:00:00 GMT</pubDate><category>ppc</category></item><item><title>You need to act quickly when AI advertising launches</title><link>https://digitallyminded.co/blog/you-need-to-act-quickly-when-ai-advertising-launches</link><guid isPermaLink="true">https://digitallyminded.co/blog/you-need-to-act-quickly-when-ai-advertising-launches</guid><description>AI will provide new, unprecedented opportunities for advertisers.</description><pubDate>Mon, 21 Jul 2025 00:00:00 GMT</pubDate><category>industry-opinions</category></item></channel></rss>