Free tool
Meta ads

WhatsApp ad preview

Click-to-WhatsApp ads end in a chat, not on a landing page. Preview that chat - header, greeting and reply bar - because for most South African businesses it converts harder than any form.

Everything runs in your browser. Nothing you type is sent or stored anywhere.

01 / Your chat

Where the click lands

Your click-to-WhatsApp ad

The first message a prospect sees when the chat opens - it sets the tone and the response rate.

Everything runs in your browser. Nothing you type is sent or stored anywhere - a share link carries your copy in the URL itself.

Live preview

The Facebook or Instagram ad itself uses the standard feed formats - mock those up with the Facebook tool.

02 / Specs

Click-to-WhatsApp essentials

Where it runsFacebook and Instagram placements, with a Send WhatsApp message button
RequirementA WhatsApp Business account linked to your Facebook Page
Greeting messageYour welcome message - the first thing a prospect sees in the chat
BillingStandard Meta auction - you pay for the ad, not for the chat that opens
ScaleWhatsApp Business app for small volumes; the Business Platform (API) for teams and automation

Source: Meta Business Help Center on ads that click to WhatsApp, checked August 2026.

03 / Answers

Frequently asked questions

What are click-to-WhatsApp ads?
Regular Facebook and Instagram ads whose button opens a WhatsApp chat with your business instead of a website. The prospect lands in a conversation - the screen this tool mocks up - with your greeting already waiting.
Why do they work so well for South African businesses?
WhatsApp is the default communication channel in South Africa - customers already live there, and a chat is a far smaller commitment than a form. For quote-driven and service businesses, a WhatsApp conversation typically starts where a contact form dies.
Do I need the WhatsApp Business app or the API?
The free WhatsApp Business app is enough to run the ads and handle conversations at owner-operator volume. The Business Platform (API) becomes worth it when multiple people answer chats or you want automation and CRM integration - it carries per-conversation fees.
How do I measure whether the ads pay?
Meta reports messaging conversations started, which tells you the top of the funnel. The honest number - conversations that became quotes and sales - lives in how you tag and follow up chats, so agree a simple labelling discipline before you spend, not after.

04 / More mockups

Preview the other platforms

Ad preview toolsComplete the copy section to see your ad preview across Google & Meta.Google ads preview toolA responsive search ad on a realistic results page, with live counts against the 30 and 90 character limits.Facebook ad mockup generatorA Facebook feed ad with the 125-character See more fold and Meta's real CTA buttons.Instagram ad mockupA Reels mockup with Meta's safe zones marked, so the UI never covers your copy.YouTube ad mockupAn in-stream player mockup with the skip button, headline and CTA where viewers see them.

05 / Start

Chats are cheap
Conversations that close are not

Book a discovery call and we'll look at your current activity and tell you whether click-to-WhatsApp belongs in your mix - and what it should carry.

Book a call