Free tool
Google Ads

Google ads preview tool

Write your responsive search ad against character limits. 30 character headlines, 90 character descriptions.

Everything runs in your browser. Nothing you type is sent or stored anywhere.

01 / Your ad

Responsive search ad previews

Your responsive search ad

0 / 25
0 / 15

Optional - shows as /path.

0 / 30
0 / 30
0 / 30
0 / 90
0 / 90
Image asset

Square (1:1) is required on live ads; landscape 1.91:1 is optional. The image stays on your device - never uploaded, and share links do not carry it.

Sitelink assets

Up to 4 shown here - max 25 characters each.

0 / 25
0 / 25
0 / 25
0 / 25
Callout assets

Comma separated, max 25 characters each - e.g. Free delivery, Local stock, 24/7 support

Structured snippet asset

Comma separated, max 25 characters each - live ads need at least 3.

Call asset
Promotion asset
0 / 20

E.g. 25% off trail shoes

Price assets

Up to 3 shown here - live ads take up to 8. Headers max 25 characters.

0 / 25
0 / 25
0 / 25
Location asset

On live ads this comes from your linked Google Business Profile.

Everything runs in your browser. Nothing you type is sent or stored anywhere - a share link carries your copy in the URL itself.

Sponsored

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One likely combination. Google assembles the live ad per auction - it can reorder your headlines, drop a description, and show any subset of your assets. Assets appear in the mockup once their fields have content.

02 / Specs

Responsive search ad limits

HeadlinesUp to 15 per ad, max 30 characters each
DescriptionsUp to 4 per ad, max 90 characters each
Shown at onceUp to 3 headlines and 2 descriptions - often fewer
Business nameMax 25 characters
Display path2 optional fields, 15 characters each
Over the limitGoogle Ads will not save the asset - the editor blocks it
Sitelink textMax 25 characters each
CalloutsMax 25 characters each
Structured snippet valuesMax 25 characters each
Promotion itemMax 20 characters
Price item headerMax 25 characters
Image assetSquare 1:1 required - landscape 1.91:1 optional
Call and locationPhone verified in Google Ads; address from your Business Profile

Source: Google Ads help on responsive search ads

03 / Answers

Frequently asked questions

How is this different from Google's Ad Preview and Diagnosis tool?
Google's Ad Preview and Diagnosis tool shows whether your live ad is serving for a real query, without recording impressions. This tool is for planning purposes to show what your search ad could look like.
Why does my live ad show different headlines than my mockup?
Responsive search ads are assembled per auction. Google picks from your pool of up to 15 headlines and 4 descriptions, shows two or three headlines in any order, sometimes drops a description, and bolds terms that match the query. The mockup shows one likely combination, not the only one.
Do I really need all 15 headlines?
No, and 15 near-duplicates are worse than 10 genuinely different ones. Each headline should survive on its own and next to any other, because Google decides the pairing. Cover the offer, the objection and the proof; skip three rewordings of the same benefit.
Should I pin headlines to fixed positions?
Pin sparingly. Pinning guarantees position but shrinks the combinations Google can test, which typically lowers ad strength and can cost you impressions. Pin only what must legally or brand-wise always show, and leave the rest free.

04 / More mockups

Preview the other platforms

Ad preview toolsComplete the copy section to see your ad preview across Google & Meta.Facebook ad mockup generatorA Facebook feed ad with the 125-character See more fold and Meta's real CTA buttons.Instagram ad mockupA Reels mockup with Meta's safe zones marked, so the UI never covers your copy.YouTube ad mockupAn in-stream player mockup with the skip button, headline and CTA where viewers see them.WhatsApp ad previewThe chat your click-to-WhatsApp ad opens - header, greeting and reply bar.

05 / Start

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