I've noticed a few things working about marketing, both at agencies and in-house this past decade:
- There's a lot of pressure on marketers to perform in the short term.
- An inordinate amount of time can be spent looking at the numbers, contribution, leads, MQLs, SQLs across many meetings.
- A lot of time can be spent on activity that doesn't produce any results and vice versa.
- Consistent work over time produces the best results across the marketing disciplines.
- CRO or just plain experimentation is criminally neglected.
- You are one multivariate test away from one of the biggest recurring revenue changes a company could ever have.
- Smaller A/B tests can compound significantly.
- Marketing is the cornerstone of a company's growth function and its chief growth officer should have a background in marketing.
- Many marketing teams can only work with one or two of the 4Ps of marketing and its never price.
- A focused narrow channel strategy that compliments one another can outperform a wide or general marketing approach.
- SEO isn't something you do or select in a package and wait 1 quarter for.
- Content isn't king in SEO, but you sure need a heck of a lot of it across multiple platforms in order to truly be a thought leader and perform.
- Big ideas need big budgets.
- Marketing has done itself a disservice to make every part of its budget financially defensible to CFOs.
- Your own company culture impacts marketing.
- We should be talking more to our customers.
- Healthy feedback loops from sales and customers feeds the marketing machine.
- Anyone working in marketing loves learning.
- The biggest and most successful companies are prioritizing delivering enormous and outsized value to the consumer.
- There's never a dull day working in marketing.
What's your unique insight working in marketing?
