Why we relaunched.
To lead by example. We tell clients that page speed, privacy, accessibility and clean measurement matter - so our own website should prove it. There are alternatives to page builders such as Wix and WordPress, and this website is what it looks like.
What we built.
- No page builder. A fully static website built on the Astro framework. Every page is pre-built HTML served from a global edge network. No cold starts, nothing to hack.
- Zero webfonts. Your own system font renders instantly on every device. No font payload.
- A headless CMS. Posts, services and glossary terms edited in a hosted studio and published in minutes.
- Accessible by design. WCAG AA contrast, keyboard navigation, reduced-motion support.
- Privacy first. Cookieless, EU-hosted analytics - no consent banner, because there is nothing to consent to. Alternative to GA4 implemented.
- Spam-protected forms. Cloudflare Turnstile verification with no puzzles or annoying captcha for real visitors.
The migration outcome.
48 pages, 15 blog posts and 6 service pages moved. 100% of URLs preserved or redirected in one hop. All 27 images moved off Wix's CDN and self-hosted. Search Console verification carried through the DNS move unbroken. Every redirect, sitemap and robots txt rule was verified live before we called the cutover done.
The results, measured.
- Google Lighthouse, desktop: 100 performance · 100 accessibility · 100 best practices · 100 SEO
- Mobile: 97 performance on throttled 4G
- Largest contentful paint: 0.7s desktop, 2.3s mobile
- Total blocking time: 0ms. Layout shift: 0.
- Agentic browsing checks: 2/2 - the site reads correctly for AI agents as well as people
Organic search: we'll publish impressions against the pre-migration baseline once Search Console has 4-6 weeks of post-cutover data. We don't report numbers before the data exists - on our site or yours.
